The performance of ISO certification based on consumer perspective : a case study of a travel agency
Shwu-Ing Wu and Jiun-Yi Jang
| Year of publication: |
2013
|
|---|---|
| Authors: | Wu, Shwu-ing ; Jang, Jiun-yi |
| Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 24.2013, 4, p. 496-518
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| Subject: | Produktqualität | Product quality | Standard | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Reisevermittler | Travel agency | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009752066