The phenomenon of cult brands : the role of culture in building strong brands
Dimitri D. Wittwer
| Year of publication: |
2014 ; 1. ed.
|
|---|---|
| Authors: | Wittwer, Dimitri D. |
| Publisher: |
Norderstedt : Books on Demand |
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Schweiz | Switzerland | Nordamerika | North America |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIII, 183 S. 5 farb. Ill 210 mm x 148 mm, 307 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Bern, Univ., Diss., 2013 |
| ISBN: | 3-7357-9514-5 ; 978-3-7357-9514-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010432386