The power of a thumbs-up : will e-commerce switch to social commerce?
Chia-ying Li, Yi-Cheng Ku
| Year of publication: |
April 2018
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|---|---|
| Authors: | Liu, Chia-ying ; Ku, Yi-Cheng |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 55.2018, 3, p. 340-357
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| Subject: | Switching intention | Push-pull-mooring framework | Social commerce | E-commerce | Electronic Commerce | Online-Handel | Online retailing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2017.09.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011833904