The power of qualitative research in the era of social media
Year of publication: |
2011
|
---|---|
Authors: | Branthwaite, Alan ; Patterson, Simon |
Published in: |
Qualitative Market Research: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 14.2011, 4, p. 430-440
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Social media monitoring | Qualitative research | Research methods | Automated content analysis | Social media |
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