The power of qualitative research in the era of social media
Year of publication: |
2011
|
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Authors: | Branthwaite, Alan ; Patterson, Simon |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 14.2011, 4, p. 430-440
|
Subject: | Social Web | Social web | Mediennutzung | Media usage | Qualitative Methode | Qualitative method | Marktforschung | Market research |
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