The power of two : how smart companies create win-win customer-supplied partnerships that outperform the competition
Carlos Cordón and Thomas E. Vollmann
| Year of publication: |
2008 ; 1. publ.
|
|---|---|
| Authors: | Cordon, Carlos ; Vollmann, Thomas E. |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Lieferantenmanagement | Supplier relationship management | Wettbewerbsstrategie | Competitive strategy | Key-Account-Management | Key account management | Unternehmenskooperation | Inter-firm cooperation | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 194 S. graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Literaturverz. S. 187 - 190 Picking ten partners -- Mastering the four stages of collaboration -- Restructuring procurement -- Selling the way your customer wants to buy -- Choosing your battles wisely -- Developing pairs of aces -- Building the future -- Changing two at a time -- Harnessing the power of two |
| ISBN: | 0-230-21888-1 ; 978-0-230-21888-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003688833