The practice of market and social research : an introduction
Yvonne McGivern
| Year of publication: |
2006 ; 2. ed.
|
|---|---|
| Authors: | MacGivern, Yvonne |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Marketing research | Methodology | Social sciences | Research |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 553 S. : graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: 2003 Ab 3. Aufl. u.d.T.: ¬The practice of market |
| ISBN: | 0-273-69510-X ; 978-0-273-69510-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004844006