The practice of market research : an introduction
Yvonne McGivern
| Year of publication: |
2009 ; 3. ed.
|
|---|---|
| Authors: | MacGivern, Yvonne |
| Publisher: |
Harlow [u.a.] : Pearson/Prentice Hall |
| Subject: | Marktforschung | Methode | Einführung | Marketing research | Methodology | Social sciences | Research |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXX, 548 S. : graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Früher u.d.T.: ¬The practice of market and social research |
| ISBN: | 978-0-273-71707-2 |
| Classification: | Marketing ; Wirtschaftswachstum |
| Source: |
Persistent link: https://www.econbiz.de/10004920706