The primacy of the consumer in IMC : espousing a personalist view and ethical implications
Year of publication: |
2009
|
---|---|
Authors: | Kliatchko, Jerry G. |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 15.2009, 2/3, p. 157-177
|
Subject: | Marketingmanagement | Marketing management | Werbung | Advertising | Ethik | Ethics |
-
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma, (2022)
-
Marketing communication - selected issues
Bajdak, Andrzej, (2014)
-
Duffy, Margaret, (2016)
- More ...
-
Twenty years of IMC : a study of CEO and CMO perspectives in the Asia-Pacific region
Kliatchko, Jerry G., (2014)
-
The primary of the consumer in IMC : espousing a personalist view and ethical implications
Kliatchko, Jerry G., (2011)
-
Integrated marketing communication : putting the human person at the core
Kliatchko, Jerry G., (2020)
- More ...