The psychology of advertising
Bob M. Fennis and Wolfgang Stroebe
| Year of publication: |
2010
|
|---|---|
| Authors: | Fennis, Bob Michaël ; Stroebe, Wolfgang |
| Publisher: |
Hove [u.a.] : Psychology Press |
| Subject: | Werbepsychologie | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 331 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Hier auch später erschienen unveränderte Nachdrucke |
| ISBN: | 978-0-415-44273-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004956615