The quest for the corporate reputation definition : lessons from the interconnection model of identity, image, and reputation
Klement Podnar, Urša Golob
| Year of publication: |
2017
|
|---|---|
| Authors: | Podnar, Klement ; Golob, Urša |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 20.2017, 3/4, p. 186-192
|
| Subject: | Identity | Image | Reputation,nterconnectedness | Definition | Firmenimage | Corporate reputation | Reputation | Markenarchitektur | Brand architecture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41299-017-0027-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011794928