The reciprocal effects of loneliness and consumer ethnocentrism in online behavior
Huey Yii "Daphane" Tan, Michael Hair
| Year of publication: |
2020
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|---|---|
| Authors: | Tan, Huey Yii ; Hair, Michael |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 28.2020, 1, p. 35-46
|
| Subject: | Consumer ethnocentrism | Loneliness | Social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1016/j.ausmj.2019.08.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012253913