The relationship between brand personality and customer personality, gender and income: A case study of the cell phone market in Iran
Year of publication: |
2012
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Authors: | Ekhlassi, Amir ; Nezhad, Majid Hassani ; Far, Siamak Ashkan ; Rahmani, Kamal |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 21890900. - Vol. 20.2012, 3, p. 158-171
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