Devising a branding model for multipurpose mega-projects in entertainment, residential, tourism, and sport in Iran
Year of publication: |
2014
|
---|---|
Authors: | Divandari, Ali ; Ekhlassi, Amir ; Rahmani, Kamal |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 20.2014, 1, p. 73-91
|
Subject: | Branding process | event/place/destination branding | grounded theory | Iran | megaprojects of tourism | Markenführung | Brand management | Tourismus | Tourism | Markenimage | Brand image | Tourismusmarketing | Tourism marketing |
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