The untested assumption : can a net promoter study be used to improve net promoter score?
Lance A Bettencourt and Mark B Houston
| Year of publication: |
2024
|
|---|---|
| Authors: | Bettencourt, Lance A. ; Houston, Mark B. |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 66.2024, 2/3, p. 216-240
|
| Subject: | net promoter score | stated importance | derived importance | open-ended questions | need-gap | customer needs | customer comments | customer satisfaction | Kundenzufriedenheit | Customer satisfaction | Verkaufsförderung | Sales promotion | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14707853231198780 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584475