The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration
Year of publication: |
[2021]
|
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Authors: | Nawaz, Nishad |
Publisher: |
[S.l.] : SSRN |
Subject: | Corporate Social Responsibility | Corporate social responsibility | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Öffentlichkeitsarbeit | Public relations |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 20, 2021 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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