The relationship structure comparison of Internet advertising effects on different product involvement clusters
Shwu-Ing Wu
| Year of publication: |
2007
|
|---|---|
| Authors: | Wu, Shwu-Ing |
| Published in: |
Journal of international selling and sales management. - Brixham, ISSN 1356-0565, ZDB-ID 2190832-1. - Vol. 13.2007, 1, p. 31-55
|
| Subject: | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Empirische Methode | Empirical method | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003426556