The relationships among consumer satisfaction, involvement, and product performance: A catastrophe theory application
Year of publication: |
1995
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Authors: | Oliva, Terence A. ; Oliver, Richard L. ; Bearden, William O. |
Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 35.1995, 5, p. 573-576
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