The Retailer Needs to Be Paid for Sophisticated Decisions : Modelling Promotional Interactions between Consumers, Retailers and Brand Managers
Year of publication: |
2008
|
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Authors: | Marks, Robert E. ; Midgley, David |
Publisher: |
[S.l.] : SSRN |
Subject: | Einzelhandel | Retail trade | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion |
Extent: | 1 Online-Ressource (36 p) |
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Series: | INSEAD Working Paper ; No. 2008/65/MKT |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 22, 2008 erstellt |
Other identifiers: | 10.2139/ssrn.1288000 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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