The role of ad sequence and privacy concerns in personalized advertising : an eye-tracking study into synced advertising effects
Year of publication: |
2021
|
---|---|
Authors: | Segijn, Claire M. ; Voorveld, Hilde ; Vakeel, Khadija Ali |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 50.2021, 3, p. 320-329
|
Subject: | Direktmarketing | Direct marketing |
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