The role of attitude ambivalence in conflicting online hotel reviews
Year of publication: |
2020
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Authors: | Akhtar, Nadeem ; Sun, Jin ; Chen, Jing ; Akhtar, Muhammad Nadeem |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 29.2020, 4, p. 471-502
|
Subject: | anticipated conflicting reactions | Attitude ambivalence | behavioural intentions | online hotel reviews | psychological discomfort | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Meinung | Opinion |
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