The role of brand orientation in the higher education sector: a student-perceived paradigm
Year of publication: |
2013
|
---|---|
Authors: | Casidy, Riza |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 25.2013, 5, p. 803-820
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Higher education | Customer satisfaction | Customer loyalty | Structural equation modelling | Brand orientation | Word-of-mouth marketing |
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