The Role of Brand Recall, Brand Recognition and Price Consciousness in Understanding Actual Purchase
Year of publication: |
2018
|
---|---|
Authors: | Khurram, Mehreen ; Qadeer, Faisal ; Sheeraz, Muhammad |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Preismanagement | Pricing strategy | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource (23 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Research in Social Sciences, 6(2), 219-241, 2018 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2018 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
-
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie, (1991)
-
Thomas, Stefan, (2019)
-
The influence of advertisement repetition on price image in the context of higher education services
Silva, Thayse Schneider da, (2019)
- More ...
-
The Role of Brand Recall, Brand Recognition and Price Consciousness in Understanding Actual Purchase
Khurram, Mehreen, (2018)
-
Sheeraz, Muhammad, (2018)
-
Khan, Kanwal Iqbal, (2016)
- More ...