The role of branded retail in manufacturers' international strategy
| Year of publication: |
2011
|
|---|---|
| Authors: | Ilonen, Laura ; Wren, Jody ; Gabrielsson, Mika ; Salimäki, Markku |
| Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 39.2011, 6 (10.5.), p. 414-434
|