The role of consumer speech acts in brand activism : a transformative advertising perspective
Judith Fletcher-Brown, Karen Middleton, Helen Thompson-Whiteside, Sarah Turnbull, Annamaria Tuan, and Linda D. Hollebeek
| Year of publication: |
2024
|
|---|---|
| Authors: | Fletcher-Brown, Judith ; Middleton, Karen ; Thompson-Whiteside, Helen ; Turnbull, Sarah ; Tuan, Annamaria ; Hollebeek, Linda D. |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 53.2024, 4, p. 491-510
|
| Subject: | Brand activism | Werbung | Advertising | Markenführung | Brand management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2023.2288828 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015050195