The role of corporate branding in a market driving strategy
Year of publication: |
2008
|
---|---|
Authors: | Tarnovskaya, Veronika ; Elg, Ulf ; Burt, Steve |
Published in: |
International Journal of Retail & Distribution Management. - Emerald Group Publishing Limited, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 36.2008, 11, p. 941-965
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Corporate branding | Brands | Marketing strategy | Russia |
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