The role of customers in co-creating m-services in the O2O model
Year of publication: |
2017
|
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Authors: | Hsieh, Jung-Kuei |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 28.2017, 5, p. 866-883
|
Subject: | Cognition | Emotion | Customer co-creation | M-services | O2O model | Kundenintegration | Customer integration | Kognition | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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