The Role of Emotional and Rational Trust in Explaining Attitudinal and Behavioral Loyalty : An Insight into SME Brands
Year of publication: |
2016
|
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Authors: | Ong, Chuan Huat |
Other Persons: | Md. Salleh, Salniza (contributor) ; Zien Yusoff, Rushami (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | KMU | SME | Emotion | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (19 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Gadjah Mada International Journal of Business, Vol. 18, No. 1 (January-April, 2016): 1-19 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 28, 2016 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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