The role of evaluation mode on the unit effect
Year of publication: |
April 2017
|
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Authors: | Schley, Dan R. ; Lembregts, Chrisotphe ; Peters, Ellen |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 27.2017, 2, p. 278-286
|
Subject: | Unit effect | Judgments | Evaluation mode |
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