The role of functional and symbolic brand associations on brand loyalty
Year of publication: |
2015
|
---|---|
Authors: | Esmaeilpour, Fariba |
Published in: |
Journal of Fashion Marketing and Management. - Emerald Group Publishing Limited, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 19.2015, 4, p. 467-484
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand loyalty | Generation Y | Brand attitude | Brand tribalism | Personality congruence | Perceived quality | Brand prestige | Brand user imagery congruence |
-
The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba, (2015)
-
The impact of country-of-origin image on brand loyalty : evidence from Iran
Esmaeilpour, Fariba, (2016)
-
The impact of country-of-origin image on brand loyalty: evidence from Iran
Esmaeilpour, Fariba, (2016)
- More ...
-
The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba, (2015)
-
Esmaeilpour, Fariba, (2020)
-
Children's food choice : advertised food type, health knowledge and entertainment
Esmaeilpour, Fariba, (2018)
- More ...