The Role of Numbers in the Customer Journey
Year of publication: |
2022
|
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Authors: | Santana, Shelle ; Thomas, Manoj ; Morwitz, Vicki |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
Extent: | 1 Online-Ressource (17 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Retailing Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 19, 2021 erstellt |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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