The role of regulatory focus, social distance, and involvement in anti-high-risk drinking advertising : a construal-level theory perspective
Year of publication: |
2015
|
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Authors: | Park, Sunyoung ; Morton, Cynthia R. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015, 4, p. 338-348
|
Subject: | Alkoholkonsum | Alcohol consumption | Prävention | Prevention | Social Marketing | Social marketing | Werbepsychologie | Psychology of advertising |
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