The role of the customer contact person's age in service encounters
Year of publication: |
2010
|
---|---|
Authors: | Wägar, Karolina ; Lindqvist, Lars-Johan |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 24.2010, 7, p. 509-517
|
Subject: | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Dienstleistungssektor | Service industry | Finnland | Finland |
-
Wiedmann, Klaus-Peter, (2007)
-
Integration von seniorenspezifischen Anforderungen in die Kundenansprache
Knob, Alexandra, (2008)
-
55plus Marketing : Zukunftsmarkt Senioren
Hunke, Guido, (2006)
- More ...
-
The role of the customer contact person's age in service encounters
Wägar, Karolina, (2010)
-
Lindqvist, Lars-Johan, (1988)
-
Paltschik, Mikael, (1982)
- More ...