The roles of health consciousness and service quality toward customer purchase decision
Year of publication: |
2020
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Authors: | Tung Tran Anh ; Pham Ngan Thi ; Kien, Pham Van ; Linh Nguyen Tran Cam |
Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 7.2020, 8, p. 345-351
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Subject: | Fresh Fruits | Mediators | Service Quality | Health Consciousness | Purchase Decision | Marketing Mix | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Marketingmanagement | Marketing management | Gesundheitswesen | Health care system |
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