II The Sages Speak: Invited Essays on Scholarly Research in Marketing - The Role Played by the Broadening of Marketing Movement in the History of Marketing Thought
Year of publication: |
2005
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Authors: | Kotler, Philip |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 24.2005, 1, p. 114-116
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