The salesperson's role in CRM success : exploring the value of salespersons' mapping of buying centre stucture
Prabakar Kothandaraman; Raj Agnihotri; Rolph E. Anderson
| Year of publication: |
2011
|
|---|---|
| Authors: | Kothandaraman, Prabakar ; Agnihotri, Raj ; Anderson, Rolph E. |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 11.2011, 3, p. 249-261
|
| Subject: | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | Erfolgsfaktor | Success factor |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009408580