The Semiotics of Brand
Year of publication: |
2019
|
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Authors: | Manning, Paul |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Semiotik | Semiotics | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Annual Review of Anthropology, Vol. 39, pp. 33-49, 2010 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 2010 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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