The shadow of other people : socialization and social comparison in marketing
Year of publication: |
2010
|
---|---|
Authors: | Burt, Ronald S. |
Published in: |
The connected customer : the changing nature of consumer and business markets. - New York, NY [u.a.] : Routledge, ISBN 978-1-84872-837-0. - 2010, p. 217-256
|
Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Soziales Netzwerk | Social network |
-
Scorrano, Paola, (2015)
-
Latent homophily or social influence? : an empirical analysis of purchase within a social network
Ma, Liye, (2015)
-
The connected customer : the changing nature of consumer and business markets
Wuyts, Stefan, (2010)
- More ...
-
Cohesion Versus Structural Equivalence as a Basis for Network Subgroups
Burt, Ronald S., (1978)
-
Studying Status/Role-Sets as Ersatz Network Positions in Mass Surveys
Burt, Ronald S., (1981)
-
Burt, Ronald S., (1978)
- More ...