The soul of the corporation : how to manage the identity of your company
Hamid Bouchikhi and John Kimberly
| Year of publication: |
2008
|
|---|---|
| Authors: | Bouchikhi, Hamid ; Kimberly, John R. |
| Publisher: |
Philadelphia, Pa. : Wharton School |
| Subject: | Corporate Identity | Markenartikel/Management | Corporate culture | Corporate image | Brand name products | Management | Business names |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXVIII, 208 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| ISBN: | 0-13-185726-6 ; 978-0-13-185726-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004898426