The sound of brands
Year of publication: |
2018
|
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Authors: | Nufer, Gerd ; Moser, Horst |
Publisher: |
Tübingen : Universitätsbibliothek Tübingen [Reutlingen] : ESB Business School |
Subject: | Markenmanagement | Audio Branding | Innovationsmanagement | Innovation management | Markenführung | Brand management | Markenimage | Brand image | Marketingmanagement | Marketing management |
Extent: | 1 Online-Ressource (ca. 41 Seiten) Illustrationen, Diagramme |
---|---|
Series: | Reutlinger Diskussionsbeiträge zu Marketing und Management. - Reutlingen : Hochsch. Reutlingen, ZDB-ID 2658712-9. - Vol. 2019, 1 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
Language: | English |
Other identifiers: | 10.15496/publikation-26654 [DOI] hdl:10419/193143 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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