Extent: | Online-Ressource (177 p) |
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Series: | European journal of marketing ; v. 39, no. 3/4 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based upon print version of record CONTENTS; EDITORIAL REVIEW BOARD; GUEST EDITORIAL - Whither research in marketing?; Where are we and where are we going? The status and future of research in marketing; Beyond incommensurability? Empirical expansion on diversity in research; Grounded theory, ethnography and phenomenology A comparative analysis of three qualitative strategies for marketing research; Qualitative research in marketing Road-map for a wilderness of complexity and unpredictability; The rise and fall of the Latin Square in marketing: a cautionary tale Equivalence of survey data: relevance for international marketingThe evolution of "classical mythology" within marketing measure development; Long life to marketing research: a postmodern view; About the authors; Call for papers; Electronic reproduction; Available via World Wide Web |
ISBN: | 1-84544-098-6 ; 978-1-84544-098-5 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012673116