—The Stock Market's Pricing of Customer Satisfaction
Year of publication: |
2009
|
---|---|
Authors: | Ittner, Christopher ; Larcker, David ; Taylor, Daniel |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 28.2009, 5, p. 826-835
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | customer loyalty | econometrics | stock valuation |
-
Econometric essays on protecting, growing, and benefiting from customer based brand equity
Backhaus, Max Philipp, (2017)
-
Boada, Antonio José, (2019)
-
Welc, Jacek, (2014)
- More ...
-
The stock market's pricing of customer satisfaction : commentary
Ittner, Christopher, (2009)
-
Customer satisfaction-based mispricing : issues and misconceptions ; rejoinder
Jacobson, Robert, (2009)
-
Commentary-The Stock Market's Pricing of Customer Satisfaction
Ittner, Christopher, (2009)
- More ...