The Strategic Positioning of Store Brands in Retailer - Manufacturer Bargaining
Year of publication: |
2002
|
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Authors: | Scott Morton, Fiona M. ; Zettelmeyer, Florian |
Publisher: |
[S.l.] : SSRN |
Subject: | Einzelhandel | Retail trade | Handelsmarke | Store brand | Lieferantenmanagement | Supplier relationship management | Theorie | Theory | Markenführung | Brand management |
Extent: | 1 Online-Ressource (42 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 2000 erstellt |
Other identifiers: | 10.2139/ssrn.227926 [DOI] |
Classification: | L0 - Industrial Organization. General ; L1 - Market Structure, Firm Strategy, and Market Performance ; M3 - Marketing and Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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