The strategic positioning of store brands in retailer-manufacturer negotiations
Year of publication: |
2004
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Authors: | Scott Morton, Fiona ; Zettelmeyer, Florian |
Published in: |
Review of industrial organization : RIO. - Dordrecht [u.a.] : Springer Science + Business Media B.V., ISSN 0889-938X, ZDB-ID 638140-6. - Vol. 24.2004, 2, p. 161-194
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Subject: | Handelsmarke | Store brand | Lieferantenmanagement | Supplier relationship management | Einzelhandel | Retail trade | Theorie | Theory | USA | United States |
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