The technicians of consumer society : the creation of advertising men and practical advertising knowledge in early twentieth-century Sweden
Elin Åström Rudberg and Orsi Husz
| Year of publication: |
2023
|
|---|---|
| Authors: | Rudberg, Elin Åström ; Husz, Orsi |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 15.2023, 2, p. 77-97
|
| Subject: | Advertising history | History of marketing education | Market devices | Persona studies | Sweden | Schweden | Werbung | Advertising | Geschichte | History | Wirtschaftsgeschichte | Economic history | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHRM-11-2022-0032 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014380803