The temporal and focal dynamics of volitional reconsumption : a phenomenological investigation of repeated hedonic experiences
Year of publication: |
2012
|
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Authors: | Russell, Cristel Antonia ; Levy, Sidney J. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 39.2012/13, 2, p. 341-359
|
Subject: | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Neuseeland | New Zealand |
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