The third wave of marketing intelligence
Year of publication: |
2006
|
---|---|
Authors: | Burke, Raymond R. |
Published in: |
Retailing in the 21st century : current and future trends. - Berlin : Springer, ISBN 3-540-28399-4. - 2006, p. 113-125
|
Subject: | Handelsmarketing | Retail marketing | RFID |
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