The truth about pricing : how to apply behavioral economics so customers buy

Melina Palmer

"The ultimate guide to pricing mastery and value-based pricing, The Truth About Pricing helps you unlock the secrets of your buyers' minds, understand their needs, and set prices that skyrocket your business's success"--Amazon

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Year of publication:	[2024]
Authors:	Palmer, Melina
Publisher:	Coral Gables : Mango
Subject:	Preismanagement \| Pricing strategy \| Verhaltensökonomik \| Behavioral economics
Description of contents:	Table of Contents [gbv.de]

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Extent:	273 Seiten Illustrationen 23 cm
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (pages 266-273)
ISBN:	978-1-68481-343-8 ; 1-68481-343-3 ; 978-1-68481-344-5 ; 978-1-68481-345-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014534655