The untapped potential of digital loyalty programmes
Mario Shiliashki
| Year of publication: |
2013
|
|---|---|
| Authors: | Shiliashki, Mario |
| Published in: |
Journal of payments strategy & systems. - London : Stewart, ISSN 1750-1806, ZDB-ID 2419618-6. - Vol. 7.2013/14, 2, p. 106-111
|
| Subject: | Online-Handel | Online retailing | Elektronisches Geld | Electronic money | Kundenbindungsprogramm | Loyalty program | Mobile Business | Mobile business | Beziehungsmarketing | Relationship marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009781330