The use of ethnicity in marketing : reconciling theory and practice
Year of publication: |
2007
|
---|---|
Authors: | Pires, Guilherme ; Stanton, John |
Published in: |
2007 Business & Economics Society International Conference ; Vol. 2. - Worcester, Mass.. - 2007, p. 333-344
|
Subject: | Marketing | Ethnische Gruppe | Ethnic group | Theorie | Theory |
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